Having been asked to design a suite of POS that would be sited in Halfords stores Creators & Makers developed a solution that created an overall instore experience for the consumer. After undertaking store audits our creative pitch helped turn an existing style guide into a real shopper journey, creating a look and feel for the products on display which helps the consumers navigate and engage with the product as well as the point of sale displays themselves.
Breaking down and building the graphics, messaging and overall language in the way we did meant the assets could be used across any format and allowing it to adapt to any environment it would be sited in. Our goal was to make the creative as flexible as possible but to have standout and be disruptive at the same time. Product categorisation and consistency across the various elements was key.